If ever there was a time to put extra thought into what we are giving, this is the year to do it. We all need some extra special attention, appreciation, and benefit of the doubt. There are the moms who have given up jobs to home school their kids, folks who have lost loved ones, overworked health care workers, kids out of school who miss their friends, and our young adults who have postponed their college years. All of us have changed our lifestyles. Here are three examples of the kind of thoughtful giving I see through the lens of my business.